VMG is a Ugandan run social enterprise that aims to promote urban framing and best permaculture practices in Sub-Saharan Africa. The DwB team Offered both business and product design consultation to ensure the VMG team have a clear strategic vision and a competitive product able to address user needs!
To ensure a holistic and contextual understanding of the product our research focused on 5 critical lenses.
To hone in and define customer needs we identified 4 typologies that make up the majority of urban dwellings; each of which provided unique challenges and opportunities.
We ran co-design workshops to hone in on the challenges and generate ideas with potential clients. We ran co-design workshops to hone in on the challenges and generate ideas with potential clients. We presented some initial ideas, gathered feedback and kept evolving the product to meet our design criteria.